![]() ![]() Take Karen van de Kraats on our brand design team who relies on Paste to help other teams show up in print and online using a unified visual language. And yet the need to work effectively and to keep people on the same page hasn’t changed. So what if my slides look ugly or take a bit longer to make? Great, you’re probably thinking, but I’m treading water trying to run a business during a pandemic. So, you have a product that makes kickass presentations. Paste's automatic layout system lets you focus on your content without worrying about formatting. Plus, “Paste’s formatting makes decks look nice every time,” she says. It takes a matter of minutes to make a deck cohesive even with many contributors adding their own updates. Wash), that went fully remote during the height of stay-at-home mandates. These days Lizzie leans on Paste to run our weekly All-Hands, a company-wide gathering for news and updates (and where we hear from special guests like philosopher Alain de Botton and artist Mr. That’s how teams adopted Paste organically, and now we’re all using it.” Others see how easy it is and start using it themselves. “It always starts with one person using a tool. “When Paste joined WeTransfer, some people were still using Keynote,” she says. “I focus on aligning how we communicate within the company so everyone has clarity,” says Lizzie. Now her role as Human Wiki (not official title) is more relevant than ever. Like Janet in The Good Place, Lizzie Ttoffali possesses institutional knowledge of how things work at WeTransfer and spends much of her time making it accessible for the rest of us. It’s hard to go back.” How to run a presentation for 100 people. “WeTransfer is such a visual brand and Paste makes it so easy to embed videos and GIFs that show what we can do,” Marisa says. Asked whether she ever recreates Paste presentations in other software, she says ‘never,’ choosing instead to export a PDF. “It’s either ‘Can you please send this as a PowerPoint?’ or ‘Your deck looks amazing,’” Marisa tells me over video chat from her home in Brooklyn. Her decks typically get one of two responses. “Paste is a great way to show, not tell,” she says. To pitch new partners, Marisa’s decks draw attention to some of the most compelling campaigns WeTransfer has produced to date, leaning on videos and cinemagraphs, which play right in Paste, to illustrate its capabilities. Based in New York, Marisa heads up brand partnerships for the US market, working closely with our global sales teams in London, LA, and Amsterdam. We have WeTransfer’s indomitable sales team, including self-described ‘Paste diehard’ Marisa Harary, to thank for these wallpapers that serve as the backdrop for billions of files shared around the world. If you frequent (as nearly 70 million visitors do each month), you’ve probably noticed the background rarely stays the same. Sam Beek, Lead Product Manager, Collect uses Paste to communicate strategy, onboard team members, and plant ideas How to show, not tell Karen van de Kraats, Senior Visual Designer, WeTransfer Creative Studio uses Paste to present projects, collect inspiration, and save time and workįaye Ehrich, Director of Digital Marketing uses Paste to get buy-in from collaborators and keep teams on track Lizzie Ttoffali, Internal Communications and Community Lead uses Paste to run weekly all-hands meetings for 100+ people-over video conference Marisa Harary, Director of Brand Partnerships uses Paste to pitch partners and win business Meet Marisa in sales (US), Karen in design, Sam from the Collect team, Faye in digital marketing, and Lizzie, who forges a sense of community among us as head of internal communications.įive people in five places, moving ideas - no commute required. Sometimes Paste decks serve as a source of truth, but more often they’re living documents, inviting weigh-in from collaborators and helping teams track progress independent of where they are. Untethered to any specific place, Paste is where we meet, a shared space for all of us to anchor ideas and gain feedback. With addresses in Amsterdam, Los Angeles, and New York City, as well as teammates logging on from home offices around the globe, we practiced “professional distancing” way before social distancing entered the collective consciousness. Long before we faced a pandemic that accelerated the rise of remote work the world over, one product in the WeTransfer family kept our organization of 200 moving in the same direction, headed for the same North Star. And to make products used by millions, we use them, religiously, ourselves. At WeTransfer we make tools that move ideas-across geographical distance, from concept to market, from one brain to another. ![]()
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